Pay Per Click (PPC)

We strongly believe that thorough SEO work relies principally on a solid foundation of research. We begin by exhausting the keyword research process, which involves extensive scoring of key words and phrases detailed in the Keyword Analysis section. We move methodically with you through the advantages and disadvantages of Paid Per Click (PPC) advertising, which can be very useful for generating initial traffic and quick-boosting of sales but has to be monitored meticulously so that the most effective return on investment (ROI) status quo is maintained. Whilst we offer full PPC management packages, that entail detailed market research into relevance and ROI, it should be noted that as our natural SEO efforts begin to weave together over weeks and months, the objective is usually to extinguish the need for PPC altogether. However, on request we can manage ongoing PPC campaigns to complement our SEO efforts or boost a new promotion or product.

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